M&ms, Mars, Whiskas, Katten, Snickers, Twix, Pedigree, are some famous brand names which have been successful worldwide due to their powerful brand image and quality-based products. Mars Incorporated is the world’s top seller in confectionery and petcare products and also the parent company of these brands. Today we will talk about Mars Incorporated and its successful brands and also its sustainable approach towards a healthy society.
An Overview Of M&ms, Mars, Whiskas, Katten, Snickers, Twix, Pedigree,
M&ms, Mars, Whiskas, Katten, Snickers, Twix, Pedigree, are the top brands names in terms of confectionery and petcare items. Millions of people use these brands’ products in daily life, the key reason behind the massive use of these products are their quality and health benefits. People consume their food items such as chocolates, beverages and animals such as dog, cats eat their premium quality products. These brands have successfully established their presence and have made Mars Inc. a leading company in selling confectionery and petcare products.
The Parent Company: Mars Incorporated
Founded by Franklin Clarence Mars in 1911, Mars Incorporated is an U.S. based conglomerate which is also a leading manufacturer of food items and petcare products. Mars Inc. renowned brands include M&ms, Mars, Whiskas, Katten, Snickers, Twix, Pedigree, these brands have successfully built their reputation among citizens. Mars Incorporated aims towards a healthy society and follows a sustainable plan to produce their products.
Successful Mars Confectionery Brands
Some renowned confectionery brands of Mars Incorporated are:
- M&ms: M&ms are one of the widely used and successful food products, launched in 1941. They are known for their colorful presence and sweet taste which blends in your mouth so easily. They were especially created for military purposes because of their high-melting property they could be used any time to gain an instant boost of energy. Nowadays, they come in different varieties and fillings which provide unique tastes to different people.
- Mars: Mars widely known as Mars Bar is a chocolate based product which was launched in 1932. It is made up of caramel, milk chocolate and nougat inside. It is a classic chocolate which is still popular worldwide because of its sweet taste and originality. Nowadays, it comes in unique varieties with flavors and fillings. This product is still one of the best products of Mars Incorporated.
- Snickers: Snickers was first introduced in 1930 by the Mars family. They named this chocolate “Snickers” in the name of their favorite horse. The Snickers is made up of nougat, caramel, peanuts and milk chocolate and is known for its wonderful taste and crunchiness. It has annual sales of around $400 million which makes it the best-selling chocolate bar in the world. Nowadays, snickers come in various varieties such as peanut butter, hazelnut, dark chocolate and many more.
- Twix: Twix was initially launched in 1967 and gained popularity over a period of time. The main reason behind its popularity is its twin-bar format consisting of caramel and crunchy biscuit fillings. The story behind the twin bar is the rivalry of two brothers who created left Twix and right Twix separately in their own way and in different factories.
Pet Care Products Of Mars Incorporated
Some renowned petcare products based companies are:
- Whiskas: Whiskas a famous brand known for its premium quality based products for cats. Since 1958 it has been continuously producing delicious and rich in nutrients food products for cats. The Whiskas understand the importance of the relationship between cats and their owners. With this, the makers in Whiskas make sure that your cat is getting a rich-in nutrients and delicious diet.
- Katten: Katten is a popular cat food product, widely used among cats as a substitute of Whiskas. This product is made up of organic products. The standout thing about Katten is its taste and quality which always gives a tough competition to Whiskas.
- Pedigree: Pedigree is the popular dog food brand. It is known for its authentic food for the canines. Pedigree was first known as Kal Kan foods, but when Kal Kan foods started going downhill, Mars Incorporated acquired it and changed its name to Pedigree. Since then the Pedigree has ruled the world of pet foods. Dogs love it, people want it without any hesitation.
This Mission Of Mars Incorporated
Mars Incorporated follows a sustainable plan while producing products in order to create a healthy and better society. They are always into protecting the environment by adopting new strategies to utilize the resources and material which is needed in the production. By follow this generalized plan so that people and their pets can live in a well managed society and in order to tackle the climatic and environmental changes. They are readily improving the way they source raw materials such as palm oil, cocoa, fisheries, etc. Their belief is that the future all depends on the way of the business you do today.
Conclusion
M&ms, Mars, Whiskas, Katten, Snickers, Twix, Pedigree, are the top brands in food items. People as well as animals love them. The parent company Mars Incorporated has done a wonderful job in maintaining these brands. This is only possible due to these brands that Mars Incorporated is now among the best selling food products companies in the world. In a nutshell, people have loved these companies since they have launched and people love their products due to their diversity and originality.
Disclaimer
The content written above is for information purposes and is based on general research. We do not promote any of these brands including their platform. Our sole purpose behind sharing this information is to help people to get valuable information.
